Simplicity sums up Kohl’s first DesigNation collection

Fashion masterminds like Andre Couregges, Calvin Klein and Helmut Lang, exemplify the concept of minimalism in their designs. Fashion educator, Moncia Murgia, describes minimalism as “removing the superfluous”, and cites multiple reasons for her personal attraction to minimalist fashion.  In her opinion, streamlined designs enhance a wardrobe’s versatility and functionality. Pared down looks in a few colors allow individuals to easily combine, accessorize and colorize the contents of their closets. Daily dressing becomes easier when clothes transition from day to night, weekend to work week and summer to winter.  Because minimalist designers focus less on trends, they create clothes that have lasting appeal for women of all ages.

Narciso Rodriquez heralds the cause of simplicity and inclusivity in fashion. On November 7, Kohls launches their first DesigNation Collection which features a limited edition of this award winning designer’s line.  Rodriguez describes his collection this way: “I never try to separate women. It’s a collection that really has many women in mind….. My woman can be 20….my woman can be 60…she’s ageless”.

Rodriguez drew inspiration for his collection from the towering minarets, exotic spices, evocative music and ornate tiles of Istanbul. His East meets West experience culminated in the creation of a minimalist collection that includes color blocked dresses, flowing pajama pants, and graceful print tops.

The interplay of black and white and bold color announces the Kohl’s –Rodriguez collaboration, priced at $30  to $150.

Narciso Rodriguez dress for Kohls DesigNation Collection









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